{"id":8733,"date":"2026-04-21T12:24:51","date_gmt":"2026-04-21T18:24:51","guid":{"rendered":"https:\/\/keisen.com\/es\/?p=8733"},"modified":"2026-04-21T12:24:51","modified_gmt":"2026-04-21T18:24:51","slug":"la-ingenieria-kansei-por-el-dr-mitsuo-nagamachi","status":"publish","type":"post","link":"https:\/\/keisen.com\/es\/la-ingenieria-kansei-por-el-dr-mitsuo-nagamachi\/","title":{"rendered":"La Ingenier\u00eda Kansei por el Dr. Mitsuo Nagamachi"},"content":{"rendered":"<p id=\"ember445\" class=\"ember-view reader-text-block__paragraph\">El <strong>Dr. Mitsuo Nagamachi<\/strong> naci\u00f3 en <strong>1936 en el puerto de Kobe, Jap\u00f3n<\/strong>. Su infancia estuvo marcada por la <strong>Segunda Guerra Mundial<\/strong>, lo que llev\u00f3 a su familia a enviarlo con sus abuelos a <strong>Kure, en la prefectura de Hiroshima<\/strong>, una ciudad portuaria donde vivi\u00f3 una infancia feliz, lejos de los bombardeos.<\/p>\n<p id=\"ember446\" class=\"ember-view reader-text-block__paragraph\"><strong>Formaci\u00f3n acad\u00e9mica<\/strong><\/p>\n<ul>\n<li><strong>Licenciatura en Psicolog\u00eda<\/strong> \u2013 Universidad de Hiroshima (1958)<\/li>\n<li><strong>Maestr\u00eda y Doctorado en Psicolog\u00eda y Ciencias Sociales<\/strong> (1963)<\/li>\n<\/ul>\n<p id=\"ember448\" class=\"ember-view reader-text-block__paragraph\">Aunque su aspiraci\u00f3n inicial era estudiar medicina, por limitaciones econ\u00f3micas eligi\u00f3 la psicolog\u00eda, \u00e1rea que le permiti\u00f3 profundizar en el <strong>funcionamiento del cerebro, la conciencia y las reacciones humanas<\/strong>.<\/p>\n<p id=\"ember449\" class=\"ember-view reader-text-block__paragraph\">Actualmente dirige la consultor\u00eda <a href=\"https:\/\/www.youtube.com\/watch?v=MN9_t1fVZhU\"><strong>International Kansei Design<\/strong><\/a>, especializada en Ingenier\u00eda Kansei.<\/p>\n<p id=\"ember450\" class=\"ember-view reader-text-block__paragraph\"><strong>Reconocimiento Internacional<\/strong><\/p>\n<p id=\"ember451\" class=\"ember-view reader-text-block__paragraph\">El Dr. Nagamachi es reconocido mundialmente como el <strong>padre de la Ingenier\u00eda <a href=\"https:\/\/www.youtube.com\/watch?v=MN9_t1fVZhU\">Kansei (Ingenier\u00eda Afectiva)<\/a><\/strong>. Su trabajo ha influido en industrias globales, especialmente en el desarrollo de productos centrados en el usuario.<\/p>\n<p id=\"ember452\" class=\"ember-view reader-text-block__paragraph\"><strong>Logros destacados<\/strong><\/p>\n<ul>\n<li>Autor de <strong>m\u00e1s de 74 libros y m\u00e1s de 300 art\u00edculos<\/strong> cient\u00edficos.<\/li>\n<li>Consultor de empresas como <strong>Toyota, Nissan, Mazda, Honda, Sharp, Panasonic, Nippon Steel, Boeing<\/strong>, entre muchas otras.<\/li>\n<\/ul>\n<p id=\"ember454\" class=\"ember-view reader-text-block__paragraph\"><strong>\u00bfQu\u00e9 es la Ingenier\u00eda Kansei?<\/strong><\/p>\n<p id=\"ember455\" class=\"ember-view reader-text-block__paragraph\">La <strong>Ingenier\u00eda Kansei<\/strong> es una metodolog\u00eda que <strong>traduce las emociones, sensaciones y necesidades afectivas de las personas en par\u00e1metros concretos de dise\u00f1o<\/strong>.<\/p>\n<p id=\"ember456\" class=\"ember-view reader-text-block__paragraph\"><strong>Principio central<\/strong><\/p>\n<p id=\"ember457\" class=\"ember-view reader-text-block__paragraph\"><em>Si logramos traducir las necesidades emocionales y afectivas del cliente en elementos f\u00edsicos de dise\u00f1o, aumentamos significativamente el \u00e9xito del producto.<\/em><\/p>\n<p id=\"ember458\" class=\"ember-view reader-text-block__paragraph\">\u201cKansei\u201d se refiere a la <strong>imagen mental, emoci\u00f3n o sensaci\u00f3n<\/strong> que surge cuando los sentidos humanos interact\u00faan con el mundo (vista, tacto, o\u00eddo, olfato, gusto y sensaciones corporales).<\/p>\n<p id=\"ember459\" class=\"ember-view reader-text-block__paragraph\"><strong>Base cient\u00edfica del enfoque Kansei<\/strong><\/p>\n<p id=\"ember460\" class=\"ember-view reader-text-block__paragraph\">El modelo se apoya en:<\/p>\n<ul>\n<li><strong>Psicolog\u00eda<\/strong><\/li>\n<li><strong>Ergonom\u00eda<\/strong><\/li>\n<li><strong>Ingenier\u00eda<\/strong><\/li>\n<li><strong>Estad\u00edstica y an\u00e1lisis de datos<\/strong><\/li>\n<li><strong>Neurociencia b\u00e1sica<\/strong><\/li>\n<li><strong>Inteligencia Artificial (en su evoluci\u00f3n m\u00e1s reciente)<\/strong><\/li>\n<\/ul>\n<p id=\"ember462\" class=\"ember-view reader-text-block__paragraph\"><strong>\u00bfQu\u00e9 se puede medir?<\/strong><\/p>\n<ul>\n<li><strong>Respuestas fisiol\u00f3gicas<\/strong> (actividad cerebral, expresiones faciales).<\/li>\n<li><strong>Conducta<\/strong> (tiempos de reacci\u00f3n, intenci\u00f3n de compra, mirada).<\/li>\n<li><strong>Verbalizaci\u00f3n<\/strong> (adjetivos y palabras usadas por el cliente).<\/li>\n<\/ul>\n<p id=\"ember464\" class=\"ember-view reader-text-block__paragraph\">Estas se\u00f1ales se convierten en <strong>variables de dise\u00f1o<\/strong>: tama\u00f1os, formas, posiciones, colores, iluminaci\u00f3n, materiales, etc.<\/p>\n<p id=\"ember465\" class=\"ember-view reader-text-block__paragraph\"><strong>Ejemplos emblem\u00e1ticos de aplicaci\u00f3n<\/strong><\/p>\n<p id=\"ember466\" class=\"ember-view reader-text-block__paragraph\"><strong>Refrigeradores Sharp<\/strong><\/p>\n<p id=\"ember467\" class=\"ember-view reader-text-block__paragraph\">Se redise\u00f1\u00f3 la posici\u00f3n del congelador:<\/p>\n<ul>\n<li>Antes: congelador arriba.<\/li>\n<li>Nuevo dise\u00f1o: <strong>congelador abajo<\/strong>, zona m\u00e1s utilizada al centro.<\/li>\n<\/ul>\n<p id=\"ember469\" class=\"ember-view reader-text-block__paragraph\">Resultado: <strong>\u00c9xito global<\/strong>. Hoy este dise\u00f1o es el est\u00e1ndar mundial.<\/p>\n<p id=\"ember470\" class=\"ember-view reader-text-block__paragraph\"><strong>Boeing 787<\/strong><\/p>\n<p id=\"ember471\" class=\"ember-view reader-text-block__paragraph\">Concepto Kansei clave: <strong>\u201cRelax\u201d<\/strong>. Se dise\u00f1aron:<\/p>\n<ul>\n<li>Asientos<\/li>\n<li>Ventanas<\/li>\n<li>Iluminaci\u00f3n<\/li>\n<li>Ancho de pasillos<\/li>\n<\/ul>\n<p id=\"ember473\" class=\"ember-view reader-text-block__paragraph\">Objetivo: que el pasajero se sienta relajado sin importar la duraci\u00f3n del vuelo.<\/p>\n<p id=\"ember474\" class=\"ember-view reader-text-block__paragraph\"><strong>Mazda MX-5 (Miata)<\/strong><\/p>\n<p id=\"ember475\" class=\"ember-view reader-text-block__paragraph\">Se observ\u00f3 directamente c\u00f3mo manejaban j\u00f3venes autos deportivos. Se analizaron:<\/p>\n<ul>\n<li>Sonrisas<\/li>\n<li>Nerviosismo<\/li>\n<li>Emoci\u00f3n al acelerar<\/li>\n<li>Sensaci\u00f3n de control<\/li>\n<\/ul>\n<p id=\"ember477\" class=\"ember-view reader-text-block__paragraph\">Resultado: Un auto deportivo con <strong>sensaci\u00f3n de control total y placer al conducir<\/strong>, convertido en \u00edcono mundial.<\/p>\n<p id=\"ember478\" class=\"ember-view reader-text-block__paragraph\"><strong>Lencer\u00eda femenina<\/strong><\/p>\n<p id=\"ember479\" class=\"ember-view reader-text-block__paragraph\">Se tradujeron percepciones como:<\/p>\n<ul>\n<li>\u201cSentirme c\u00f3moda\u201d<\/li>\n<li>\u201cVerme bien\u201d<\/li>\n<li>\u201cSentirme segura\u201d<\/li>\n<\/ul>\n<p id=\"ember481\" class=\"ember-view reader-text-block__paragraph\">En variables t\u00e9cnicas:<\/p>\n<ul>\n<li>Alineaci\u00f3n del busto<\/li>\n<li>Distancias anat\u00f3micas<\/li>\n<li>Altura y soporte<\/li>\n<\/ul>\n<p id=\"ember483\" class=\"ember-view reader-text-block__paragraph\">Resultado: un producto l\u00edder en el mercado japon\u00e9s.<\/p>\n<p id=\"ember484\" class=\"ember-view reader-text-block__paragraph\"><strong> Mensaje Final del Dr. Nagamachi<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=MN9_t1fVZhU\">La Ingenier\u00eda Kansei<\/a> <strong>reduce radicalmente el riesgo del fracaso de un producto<\/strong>.<\/li>\n<li>Si se aplica correctamente, <strong>el \u00e9xito es altamente probable<\/strong>.<\/li>\n<li>El objetivo final no es solo vender, sino crear un <strong>mundo ganar\u2013ganar<\/strong>, m\u00e1s equitativo y con clientes felices.<\/li>\n<\/ul>\n<p id=\"ember486\" class=\"ember-view reader-text-block__paragraph\"><em>\u201cMi deseo es que todo el mundo aprenda y use la Ingenier\u00eda Kansei.\u201d<\/em><\/p>\n<div class=\"tx-youtube-outerwarp\" style=\"width: 100%\"><div class=\"tx-youtube-warp\" style=\"\"><iframe src=\"https:\/\/www.youtube.com\/embed\/MN9_t1fVZhU?controls=1&amp;showinfo=0&amp;rel=0&amp;autoplay=0\" frameborder=\"0\" allow=\"autoplay\" allowfullscreen><\/iframe><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El Dr. Mitsuo Nagamachi naci\u00f3 en 1936 en el puerto de Kobe, Jap\u00f3n. Su infancia estuvo marcada por la Segunda Guerra Mundial, lo que llev\u00f3 a su familia a enviarlo con sus<a class=\"moretag\" href=\"https:\/\/keisen.com\/es\/la-ingenieria-kansei-por-el-dr-mitsuo-nagamachi\/\">Leer m\u00e1s&#8230;<\/a><\/p>\n","protected":false},"author":5,"featured_media":8734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126,185,183],"tags":[527,528,531,538,524,533,532,525,537,523,530,272,181,535,529,534,539,526,536,344],"class_list":["post-8733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-publicaciones","category-calidad-y-mejora-continua","category-seminarios-online","tag-calidad-percibida","tag-desarrollo-de-producto","tag-diseno-centrado-en-el-usuario","tag-diseno-de-servicios","tag-diseno-emocional","tag-diseno-industrial","tag-emociones-del-cliente","tag-experiencia-del-usuario","tag-ingenieria-de-calidad","tag-ingenieria-kansei","tag-innovacion-de-productos","tag-kansei-engineering","tag-mejora-continua","tag-mitsuo-nagamachi","tag-psicologia-del-consumidor","tag-satisfaccion-del-cliente","tag-toma-de-decisiones-basada-en-emociones","tag-ux-design","tag-valor-emocional","tag-voz-del-cliente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Ingenier\u00eda Kansei por el Dr. Mitsuo Nagamachi - Keisen Consultores<\/title>\n<meta name=\"description\" content=\"El Dr. Nagamachi es reconocido mundialmente como el padre de la Ingenier\u00eda Kansei (Ingenier\u00eda Afectiva). 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