{"id":3027,"date":"2021-06-11T17:57:00","date_gmt":"2021-06-11T22:57:00","guid":{"rendered":"https:\/\/keisen.com\/aprendizaje\/?p=3027"},"modified":"2022-03-02T18:06:50","modified_gmt":"2022-03-03T00:06:50","slug":"webinar-los-4-niveles-de-satisfaccion-de-los-consumidores-y-el-modelo-kano","status":"publish","type":"post","link":"https:\/\/keisen.com\/aprendizaje\/webinar-los-4-niveles-de-satisfaccion-de-los-consumidores-y-el-modelo-kano\/","title":{"rendered":"Webinar: Los 4 niveles de satisfacci\u00f3n de los consumidores y el Modelo Kano"},"content":{"rendered":"\n<p>El Dr. Noriaki Kano, publica en abril de 1984 su modelo &#8220;KANO&#8221; que clasifica las preferencias de los consumidores al evaluar un producto o servicio en: Indiferentes, Unidimensionales, Obligatorias, Atractivas e Inversas. La caracterizaci\u00f3n de atributos y diferenciadores en los productos y servicios bajo estas preferencias cambia a lo largo del tiempo en funci\u00f3n del conocimiento y experiencias del cliente, competencia, entorno, entre otros factores. Por otro lado, existen la evoluci\u00f3n en las necesidades de los consumidores que van de necesidades b\u00e1sicas, hasta las necesidades afectivas y emocionales. \u00bfQu\u00e9 es el Modelo Kano y como se compara con los 4 niveles de necesidades de los consumidores? En este webinar, el Dr. Ricardo Hirata, platicar\u00e1 desde la definicion de Modelo Kano, formas emp\u00edricas de medici\u00f3n, y har\u00e1 la comparaci\u00f3n con los 4 niveles de necesidades del consumidor y necesidades KANSEI. <\/p>\n\n\n\n<p>El Dr. Hirata dar\u00e1 recomendaciones y har\u00e1 reflexiones sobre este tema, buscando reenfocarnos al cliente y su satisfacci\u00f3n.<\/p>\n\n\n\n<p>Solicita consultor\u00eda especializada en: comunidad@keisen.com<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webinar: Los 4 niveles de satisfacci\u00f3n de los consumidores y el Modelo Kano\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/AB27skF1wrk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n","protected":false},"excerpt":{"rendered":"<p>El Dr. Noriaki Kano, publica en abril de 1984 su modelo &#8220;KANO&#8221; que clasifica las preferencias de los consumidores al evaluar un producto o servicio en: Indiferentes, Unidimensionales, Obligatorias, Atractivas e Inversas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1080","ngg_post_thumbnail":0,"footnotes":""},"categories":[5,6],"tags":[8,332,334,26,330,9,331,333,68],"class_list":["post-3027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-calidad-y-mejora-continua","category-seminarios-online","tag-calidad","tag-consumidores","tag-enfoque-al-cliente","tag-kaizen","tag-kano","tag-mejora-continua","tag-modelo-kano","tag-satisfaccion-de-consumidor","tag-sistemas-de-calidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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