{"id":2859,"date":"2022-01-10T12:40:00","date_gmt":"2022-01-10T18:40:00","guid":{"rendered":"https:\/\/keisen.com\/aprendizaje\/?p=2859"},"modified":"2022-02-02T12:57:20","modified_gmt":"2022-02-02T18:57:20","slug":"heriberto-lopez-romo","status":"publish","type":"post","link":"https:\/\/keisen.com\/aprendizaje\/heriberto-lopez-romo\/","title":{"rendered":"Heriberto L\u00f3pez Romo"},"content":{"rendered":"\n<p>Heriberto L\u00f3pez Romo es Director General y fundador del&nbsp;Instituto de Investigaciones Sociales SC, instituci\u00f3n especializada en el estudio del entretenimiento, la comunicaci\u00f3n y las marcas.<\/p>\n\n\n\n<p>La formaci\u00f3n de Heriberto combina el humanismo y conocimiento de las ciencias sociales y la l\u00f3gica de la estad\u00edstica. Estudi\u00f3 la licenciatura en Comunicaci\u00f3n en la&nbsp;Universidad Iberoamericana&nbsp;y la Maestr\u00eda en Medici\u00f3n y Estad\u00edstica para Ciencias Sociales en&nbsp;la Universidad de&nbsp;Syracuse&nbsp;en Nueva York.<\/p>\n\n\n\n<p>Inicia su trayectoria profesional en 1977 evaluando el uso de medios y formatos de entretenimiento como las telenovelas y la m\u00fasica, para comunicar mensajes sociales.<\/p>\n\n\n\n<p>Ha participado y dirigido m\u00faltiples proyectos relacionados con la vida cotidiana, los medios de comunicaci\u00f3n, la mercadotecnia comercial, la publicidad y la demograf\u00eda.<\/p>\n\n\n\n<p>Tambi\u00e9n ha participado como asesor y evaluador en proyectos de mercadotecnia social en varios pa\u00edses de Am\u00e9rica Latina.<\/p>\n\n\n\n<p>Ha sido maestro en varias universidades del pa\u00eds y ha publicado m\u00faltiples art\u00edculos en revistas especializadas en mercadotecnia, metodolog\u00eda, sociolog\u00eda y cultura. Es coautor y autor de varios libros. El \u00faltimo&nbsp;\u201cNarrativas de los Niveles Socio Econ\u00f3micos en M\u00e9xico\u201d&nbsp;es una descripci\u00f3n visual y estad\u00edstica de los hogares de M\u00e9xico.<\/p>\n\n\n\n<p>Es miembro destacado del&nbsp;World Future Society, organismo dedicado a entender y prospectar sobre el futuro.<\/p>\n\n\n\n<p>Fue presidente de la\u00a0Asociaci\u00f3n Mexicana de Agencias de Investigaci\u00f3n e Inteligencia de Mercados y Opini\u00f3n Publica\u00a0(AMAI)<\/p>\n\n\n\n<p>Contacta con nuestro experto a trav\u00e9s de: comunidad@keisen.com<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Heriberto L\u00f3pez Romo es Director General y fundador del\u00a0Instituto de Investigaciones Sociales SC, instituci\u00f3n especializada en el estudio del entretenimiento, la comunicaci\u00f3n y las marcas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1080","ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[217,219,218,223,222,216,220,221],"class_list":["post-2859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertos","tag-amai","tag-el-instituto","tag-heriberto-lopez-romo","tag-humanismo","tag-instituto-de-investigaciones-sociales","tag-investigaciones","tag-wor","tag-world-future-society"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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